(Correspondent Su Xiaobing) Personalization refers to the user's involvement in the production process of the product, adding personal willingness to the specified product, thereby obtaining a customized product with a strong personal attribute or a product or service that matches its individual needs. On March 5, 2016, Premier Li Keqiang mentioned in the government work report that “encourage enterprises to carry out personalized customization, flexible production, cultivate the spirit of craftsmanship of excellence, increase variety, improve quality, and create brand”. Recently, Oriental Carpet Group Co., Ltd. (hereinafter referred to as Oriental Carpet) launched the first personalized custom platform APP with consumer distributors and channel management in the industry to realize customer participation in design customization, finished product purchase, production management and logistics monitoring. . It has realized the fastest ordering, customization, R&D, production and distribution [!--24 hours, which greatly solves the inventory pressure, and creates the interaction between the end customer and the manufacturer, and the instant information exchange. A new marketing model for real-time monitoring of marketing effectiveness.

Building a new model of big data to achieve personalized customization

At 4:00 pm on May 11th, a sales manager of a trading company in Guangzhou customized a 400 square meter craft carpet from the oriental carpet personalized customization platform through a small program on the mobile phone WeChat. Xiao Zhang of the Oriental Carpet Sales Department received the order from 4 pm, and the design department started designing at 8 pm, and the next day at 8:00 am, the looms began to produce carpets! The next day before the 12:00 morning shift all the blankets! After finishing the half-day time, the next day, less than 4:00 in the afternoon to complete the loading, from ordering, custom, design, weaving to loading, the whole process is less than 24 hours.

As a leading company in the domestic carpet industry, Oriental Carpet promotes the innovation, drive and coordinated development of digital, network and intelligent carpet industry. It relies on the industrial 4.0 demonstration factory to realize the innovation transformation and upgrading of the carpet industry; Platform, actively carry out industry-university-research cooperation, research and development of environmentally-friendly production key technologies and processes in the industry to achieve sustainable development.